New Balance is a true American success story. Founded in 1906 by an English immigrant, William Riley, the company made specialty shoes and arch supports for a small but loyal group of customers. With just six full-time employees, New Balance rarely turned a profit for the first five decades of its existence. It was not until 1960 that the company reported significant sales increases. Not surprisingly, that was the year they released their very first athletic shoe.
In the beginning, the company was called the New Balance Arch Company. They manufactured arch supports and orthopedic shoes for a small, but loyal group of customers. In fact, for the first fifty years, the company rarely made a profit. It was not until they turned their attention to athletic footwear in the early 1960s that New Balance had its first taste of success.
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Inc. This dynamic company has a century-old history of making shoe arches and diversified into speciality athletic shoes around 40 years back. The company now offers a wide range of athletic, leisure and formal footwear under varied brands names including NB, Aravon, Warrier, Brine, Dunham and PF-Flyers.
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